So You Want to Write for Kids: The Least You Need to Know

After years of editing, teaching writing, working with writers, and learning about the industry as a writer/illustrator, I have a created a list of things I believe new children’s book writers need to know. I also asked some published author and illustrator friends to tell me what they wish they’d known when they began. Following is a compilation of the very least you need to know when you’re starting out. It is by no means an exhaustive list, but it will give you a solid foundation as you begin your journey toward publication.

Be prepared

Always carry a notebook or another way to record your ideas. Always. That incredible idea you have at 3 am that you’re certain you’ll remember in the morning? You won’t. Great ideas and inspiration can strike at any time: in the car, in line at the supermarket, while cleaning your bathroom. Be prepared.

Know your audience—know the genre

The genre “children’s books” is divided into the following basic sub-categories based on the age range of the readership:

• YA—young adult
• Middle grade—for eight to twelve-year-olds or so
• Chapter books—divided into chapters, some black and white illustrations, for elementary-age ranges six to nine, seven to ten, and eight to twelve-year-olds.
• Early readers—for young children learning to read
• Picture books—fully illustrated, for four to eight-year-olds (sometimes three to seven)
• Board books—for babies and toddlers, made to be tough so they can withstand everything babies throw at them, including chewing
• Graphic novels are also increasingly popular and can be for various age groups
• Non-fiction picture books and other, various ages

If you write a 3000-word picture book or a 120,000-word middle grade novel, expect it to be rejected. Your picture book should be under 1000 words when you submit it; in fact, the industry is tending toward books about half that length or less, currently. A middle grade novel over 60,000 words (75,000 words for fantasy) is going to be treated with serious caution. These word counts aren’t arbitrary, but have been defined by what sells and what works for young readers based on their age, comprehension skills, interests, and attention span. If you’ve written something 3000 words long, consider it may not be a picture book but perhaps a chapter book for slightly older readers—or it may just need editing, development, and revision. Agent Jennifer Laughran has an excellent post about word counts. 

Time spent in libraries and bookstores educating yourself about the different sub-genres of children’s books and reading both classic and recently published children’s books is not time wasted. Also, the industry has changed since you were a kid, so don’t rely on the stories you loved as a child for role models. Look at what is being published now.

Think story, not message

Remember when you were a kid and you got a lecture from your parents or a teacher? How did it make you feel? Did it feel great and make you beg for more? Or did you just wish you could get it over with? Compare how you felt when watching your favorite movie or reading your favorite book. Were you immersed and entertained and a little sorry when it was over? That is your job as the writer: to draw the reader in and immerse them in the narrative, not to deliver a lecture. The story should come first, and any message you are trying to convey or teach is best subtly delivered through the narrative, not by heavy-handed didactic lessons, which give a publisher or agent an easy reason to reject your manuscript. Kids should absorb any message or lesson by default, not because they’re having it flapped in their face.   

And while I’m on the subject of narrative, a weak narrative arc is one of the biggest reasons manuscripts get rejected. See myblog post on narrative issues.

Learn

One of the things that always surprises me is that newer writers think they should automatically know how to write a publishable story. You wouldn’t expect to win a tennis match the first time you played or give a great haircut or perform brain surgery without acquiring the necessary skills. So why do so many newer writers assume they should already know how to write for kids and feel terrible about negative feedback? We ALL have to travel the learning curve. If we don’t, forget getting (traditionally) published.

Take a course, read books about writing, read blogs about writing, join SCBWI, work with an editor or writing mentor, and above all, read, read, read.

Illustrations

Unless you are an illustrator and hope to have your own illustrations published with your story, you do not need to (and should not) have your manuscript illustrated before you submit it to traditional publishers or literary agents. If your story is acquired by a publisher, the publisher will choose an illustrator whose work complements your own. You have, in the vast majority of cases, no power over this decision, but keep in mind that publishers are very good at knowing what you intend, as well as seeing possibilities for your work that you might not have considered. Publishers tend to pair new writers with established illustrators so books can be marketed on the established party’s previous success in creating books that sell. Publishing is, after all, a business. 

Also, you do not need to make suggestions for what should be in the illustrations or about any matters of style, layout, typography, etc.

Of course, if you self-publish, you are in charge of it all. Keep in mind that illustrators will not work only for the promise of royalties somewhere down the track. Most will require a deposit and progress payments along the way. Illustration is a skilled and time-consuming process, and you wouldn’t expect your hairdresser or brain surgeon to provide services for free. Also, there is a difference between a graphic artist and a children’s book illustrator, and children’s book illustration has particular requirements that are best understood by someone who has studied children’s book illustration and knows how picture books work.

Revise

No work by any writer comes out perfect or publishable the first time. A lack of adequate revision is one of the biggest mistakes aspiring authors make, in my opinion. Revise, revise, revise. And then, revise some more.

Join or start a critique group

You need multiple sets of eyes on your work as you develop your work, revise, and then prepare for submission. Family and friends can be a great source of support, but they’re less likely to give accurate, impartial, or even knowledgeable critical feedback. A good critique group is also a source of support and friendships on the up-and-down journey to publication. SCBWI (see next point) can advise you about critique groups in your area.

Become a SCBWI member

TheSociety of Children’s Book Writers and Illustrators is an invaluable resource for writers and illustrators alike (whether you seek traditional publication or plan to self-publish). You do not need to be published to join. It’s also a warm, friendly, generous, international community of like-minded people. It’s your tribe.

SCBWI conferences and events are a great source of information, inspiration, industry contacts, invitations to submit manuscripts, and enduring friendships. You can also sign up to have your manuscript or portfolio critiqued by an editor or agent.

Get to know people

“I wish I’d known that sometimes it isn’t enough to be a great writer,” one author friend told me. Imagine the following scenario: there are two equally excellent, highly marketable manuscripts, and an editor is forced to choose between them. Writer A is a complete unknown. The editor has not heard of him, and he has no social media presence. Writer B has become well-known by kid-lit industry folks over the years for her personable, easy-to-get-along with manner, and the editor has had very pleasant interactions with her several times at conferences and kid-lit events. When she critiqued Writer B’s work at a recent conference, Writer B was open to suggestion, easy to work with, and very appreciative of her advice. Turns out they’re even friends on Facebook and from time to time, the editor has chuckled at Writer B’s upbeat, amusing, positive, supportive (of fellow kid-lit folk), book-and-creativity related posts on social media, which bodes well for how she will interact with the buying public and how she will work to market her books. Which writer do you think is more likely to get the deal?   

Contests and Awards

One illustrator friend said she wished she’d known about writer and illustrator contests and awards before she’d progressed too far to enter them. SCBWI and its regional chapters offer various contests, awards, and scholarships, and there are other similar opportunities out there for writers. Just make sure that you do a thorough online search for any negative info about scam contests designed only to separate unwary, hopeful writers from their money. 

Submissions

This a topic for a blog post of its own, but some basics:

• format your text properly for submission and make sure it is properly copyedited without word misuse, spelling mistakes, punctuation and other grammatical errors, or typos.
• Write and revise an excellent query/cover letter. (See myblog post on writing queries for the kid-lit market.)
• Start with The Children’s Writers & illustrators Market (Writer’s Digest Books). Always use the latest edition. An excellent print resource for finding publishers and agents.
• Then make a list of suitable publishers who are accepting unsolicited manuscripts in the genre in which you are writing and confirm their submission guidelines on their website—then follow them!
• Avoid the scatter-gun approach to submissions by targeting your submissions to publishers and agents whose work is a good fit for your own. (I once had a client give me a list of publishers she’d submitted her sweet, lyrical picture book to, and one was a publisher who only published material about southwestern architecture and history…for adults.)
• If you submit to agents, don’t also submit to publishers. If an agent takes you on and then finds your manuscript has already been submitted to and rejected by a bunch of publishers she was going to contact, that’s annoying and self-defeating.
• Online resources such as QueryTracker.net and AgentQuery.com can help you navigate the process of finding an agent.
• Don’t be arrogant, gimmicky, or demanding. Be professional, polite, and personable. Don’t be a jerk. Nobody wants to work with a jerk. 
• Don’t take rejections personally. Look at them as a chance to improve your craft. EVERYONE, no matter how talented, gets them, and manuscripts are rejected for all sorts of reasons, some of which have nothing to do with the quality of the work. If you keep writing and submitting, you can expect to get a huge pile just like every other writer who eventually achieves publication. Learn to love rejection. 

Time

If you’re aiming for traditional publication, be aware that it will take time. Don’t expect that your first manuscript will be on the bookstore shelves in time for Christmas. It just doesn’t work that way. You first have to learn to write for kids—think of it as doing your apprenticeship. Learning takes time. Revising takes time. The submissions process takes time. (I don’t know anyone who’s achieved traditional publication in less than five years, and I know many who have taken longer.) And even if your book is acquired by a publisher, expect two years to pass before you hold your published book in your hands.  

Money

Don’t be quick to quit your day job, and don’t expect to make buckets of money when you are finally published. Kid-lit authors almost always supplement their book income by doing school visits, speaking engagements, teaching writing, and editing/mentoring.

The best reason to write for kids and create books is because you love writing for kids and creating books. This path is definitely a journey, not a destination—and a most wonderful journey it is. Remember the 3 P’s: passion, patience, and perseverance. Good luck!

It's about time I said something...

It's March 12th! And I haven't posted since the very start of the year. Where did that time go? And why did it go so swiftly? 

Well, I have been editing up a storm (and we're all storm weary, right?), working with both previous and new clients on projects as diverse as non-fiction for adults, historical biography, fantasy (adult), chick-lit, and my usual fare of YA, middle grade, chapter books, and picture books. I'm also working on interior illustrations for a chapter book due to be published shortly. 

I'm also deep into preparation for the New England SCBWI 2014 conference, working on a few new portfolio pieces, which I'm excited to share with you soon. 

Copyright  ©  Marlo Garnsworthy 2104

Character sketch for one of my new pieces.

Plus, I'm back at the Rhode Island School of Design (RISD CE), teaching "Writing for Children's Books" for the spring semester. (And I have absolutely awesome students.)

So I suppose I can be forgiven for not being a very Wordy Birdie here on the blog. 

BUT, I have been blogging over on Editing-Writing-Proofreading, and you can read my latest post on Narrative Structure--The Parts of the Narrative HERE and What's Wrong With My Picture Book? HERE. 

And SCBWI members, I hope you'll read author and editor Chris Eboch's article in the March/April edition of The Bulletin, in which she talks about the design process for the cover of her latest book The Genie's Gift. You can read more about my process for illustrating the cover HERE. 

And spring is coming! Cause for celebration. 

What’s wrong with my picture book text?!

You just can’t quite put your finger on it.

You’ve written and rewritten and revised and tweaked and proofed. You’ve fabulous, well-rounded characters, the language sings, and the hilarious gags only underline the importance and depth of your theme. You had some POV issues, but you’ve fixed those now. It might be something about the pacing, but the story seems to move along all right. It must be something about the beginning… or perhaps it's about the end…

This is common in the picture book manuscripts of less experienced writers, but I’ve seen it many times in unpublished manuscripts by published authors, too: a fundamental weakness in narrative and character arc, an essential flaw of logic that affects pacing and much else. (And you can apply this to stories for older readers, too.)

If you can't put your finger on what’s wrong, it’s quite likely you simply have a problem with your skeleton. The basic narrative/character arc is your story’s skeleton. It is the structure upon which all else sits.

McGregor Museum.
Click image to visit original site.

Let’s stretch this analogy to its limit: characters are vital organs, their details and the setting are muscles, and the events within the story are like the tendons to push and pull them. The language and style are the skin, dialogue like clothing. Correct grammar and spelling are like fine jewelry. (Proper formatting is a waft of intoxicating perfume. If it stinks, an editor/agent will want to get away. If it’s pleasing, we may want to get closer.)

But it doesn't matter how fancy the clothes, or how exquisite the jewelry—if the skeleton isn’t strong and symmetrical, the story won’t stand up straight.

Start by asking yourself the following questions:

• What promise do I make to the reader in the beginning?
• Does the ending deliver upon that promise?
• Does the beginning set up the conditions for what I deliver in the end?
• Do I steadily escalate the problem I set up at the beginning all the way to the climax?
• Does the resolution come immediately after the climax?

Strong story skeletons have symmetry. The beginning and end are in balance, the bookends to the middle. One asks a question, and the other answers that question honestly. Other things may well come to light in the quest for the answer, but the beginning tells us what must be answered. The end must comply. But the middle is far from symmetrical; it is a steadily steepening slope toward the climax.

The most common narrative mistakes I see include:

• Stories that start in one place with one problem, then continue and/or end in a completely different place with quite a different problem solved. A story about a quest for a friend suddenly becomes a story about dealing with a bully.
• The protagonist changes halfway through. A story starts with a mother cat worried for her kittens, and segues into the story of a young cat who just needs a good friend.
• The parts of the narrative are not in the right places or of the right duration:

o   The manuscript has a lengthy, introduction-style beginning, rather than just diving straight into the story.

o   The climax comes too early, making the resolution far too long and often off-track, or even well into a second story.  

• The problem doesn’t escalate enough; the tension remains the same or even decreases over time.
• The correct problem is solved, but not by the protagonist.

Your story’s beginning should convey who your protagonist is, their desire, and why they want it. If the problem isn’t introduced by about two thirds of the way—or less—down the first page of your properly formatted manuscript, it’s probably running late.

Once you know how your story begins, you’ll have cues to how the story must end. The protagonist must—through their own action—either achieve their desire or have grown beyond it. How that achievement and growth comes about is all the rest of your story—the middle, ever escalating toward the inevitable climax.

And be thoughtful when defining your protagonist's real desire. The protagonist's true desire is usually not something material or concrete, though it may manifest itself that way. The protagonist’s desire for the material is a projection of a much deeper desire or emotional need. The emotional need is the “why” of the desire—why the protagonist really wants whatever they want. It’s the emotional need that must be satisfied in the end, whether or not the material desire is acquired. This is where character growth truly lies. And a strong, symmetrical story skeleton requires growth and change.